AI-native brand guideline system.
Beautiful for humans, Structured for AI.
From static documents to living systems
Sameness is the guideline layer between your brand and every AI tool, design tool, and workflow your team uses. Built for humans to browse. Structured for machines to execute.
Guideline Layer
One Source. Every Output.
For your team, tools & AI needs.
Your brand guidelines stop being a document people forget. They become a pipeline that feeds every tool in your stack both humans and AI machines.
Humans
Published Site
A clean, white-labeled brand guidelines site on your own custom domain. For your team, partners, and stakeholders.
Shareable Link
One URL to share with anyone. No logins, no downloads. Always current.
PDF Export
A clean, white-labeled brand guidelines site on your own custom domain. For your team, partners, and stakeholders.
AI
MCP Server
MCP Server
A queryable endpoint that lets AI tools like Claude and Cursor ask questions about your brand and get structured answers.
brand.json
A machine-readable manifest of your entire brand system, auto-hosted at /.well-known/brand.json. The source of truth for AI agents.
JSON-LD
A copy-paste snippet for your website's <head> that makes your brand discoverable by search engines and AI crawlers.
Markdown File
A queryable endpoint that lets AI tools like Claude and Cursor ask questions about your brand and get structured answers.
Design Tokens
Developer-ready tokens for colors, typography, and spacing. Drop straight into your codebase or design tool.
llms.txt
An entry for the emerging LLM discovery standard. Points language models directly to your brand data.
AI can read your guidelines. But it can't understand them.
What AI sees today.
From a PDF
Flat text, no hierarchy. AI can't distinguish rules from descriptions.
From a URL
Hex codes scraped from CSS. No semantic meaning.
From a Figma File
Pixels and layers. Do's and don'ts are just text on a canvas.
What AI sees with Sameness Cloud.
Structured data with semantic meaning. Names, context, rules. Everything AI needs to understand your brand.
Brand Engineering
Our guideline blocks aren’t just plain text fields.
Each one is an intentionally structured data model designed for AI interpretation.
For example the color block doesn’t just store just hex code; it automatically stores the color’s name, usage context, and accessibility data, giving AI the semantic understanding it needs to make smart decisions
Features
Build Once. Enforce Everywhere.
Build Your Brand System
A fast, Notion-style editor with 25+ essential brand blocks. From logos and colors to voice and motion. Everything you need to define your brand, in one place.
Stream to Any Tool
Export your entire brand as machine-readable data. Every block includes semantic information, usage context, and the rules that make your brand consistent.
Always On Brand
Publish to your custom domain. Your guidelines site is 100% yours, no Sameness branding, no compromises.
Discoverable Everywhere
Your brand appears in ChatGPT, Claude, and any AI tool checking for brand manifests. Automatic. Always on.
Built for Humans and AI
Beautiful for your team to reference. Machine-readable for AI to consume with perfect precision.
The Brand Guideline Infrastructure for Forward-Thinking Brands.
Where brand meets machine.
